Online operators employ a wide range of advertising strategies and marketing techniques to get their brand recognized, increase conversions, and generate more revenue.
Today’s market-leading iGaming operators have been known to advertise their brands, products, and services via several, including television, social media, and various other digital channels, and through sponsorship deals, email campaigns, and affiliate programs to reach as many demographics as possible.
Let’s dive in to discover if advertising on Instagram is doable for iGaming companies like online casinos, dedicated poker sites, bookmakers (online sports sites), bingo & lottery sites.
Is Instagram advertising for sites doable?
When a company is trying to promote a new game, service, promotion, or product, such as a new cricket betting app, operators can use many different marketing techniques to get that new product out there.
Some marketing strategies and advertising techniques are more effective than others, and to reach the widest possible audience, they will advertise on many major social networking platforms where online gambling adverts are legally permitted or on other major websites where it’s also possible to advertise gambling products.
However, some websites and jurisdictions have strict controls over the advertising of gambling products/services, meaning it’s impossible to advertise on sites like Instagram, Facebook, Twitter, TikTok, and various other similar platforms.
Instagram is ideal for showcasing your website, company, brand, product, or service because It’s possible to share a broad range of content, including live-streamed videos, pre-recorded videos, photos/images, Stories, Reels. However, it’s not great when it comes to Lucky Star Responsible Gambling.
Instagram accounts promoting online gambling (e.g., playing online casino games or placing sports bets) MUST get prior written permission before using any of Instagram’s products.
In other words, if you are trying to promote your iGaming company on Instagram, ALWAYS check their rules and regulations and find out what the laws are for promoting real money gambling activities in your country because it varies from country to country.
You don’t want to risk landing yourself in hot water with the official governing bodies in that country.
Instagram is also great for getting FREE user-generated content from your audience, which can massively help advertise your business. According to Instagram, around three-quarters of users (aka ‘Instagrammers’) take some form of action after they have been inspired by a post, and over half of their users say that they have discovered new products on Instagram.
If you do go against Instagram rules and advertise gambling products/services when you are not allowed to, and you get caught (because you will eventually be caught), your account will be banned, and you can face even more serious repercussions, depending on how strict the gambling advertising laws are in your country.
How else can iGaming operators advertise/promote their brands?
Today’s most reputable iGaming review sites, such as the official TheTopBookies.com website, also help to promote the world’s most trusted brands. For example, they specifically cater to the Indian audience and will only ever suggest trustworthy sites after expertly reviewing them using the same strict vetting process.
The sites are always carefully handpicked based on several factors, including the following:
- Ownership and reputation
- Licensing and regulation
- Website and mobile app safety and security
- Bonuses and promotions
- Software and games
- Device/web browser compatibility
- Payment options/average transaction speed
- Player support and customer service levels
Each online casino and sports site must have a USP (Unique Selling Point) to stand out from its rivals, which is why you should always read the reviews and then compare the reviews for a few sites to find out which one might be the best fit for you.
Some websites also promote their businesses through influencer marketing or using famous celebrities/sports stars as the face of their brand, and others use the advertising hoardings you can find pitch side at major football stadiums and other sports venues.
There is no single ‘right’ way of marketing an online casino or similar real money gambling site, which is why you will find that most of the time, today’s most successful operators use as many channels as legally possible to get their brand recognized.
Some marketing strategies and advertising techniques may work on you, but not so much for the next person, and vice versa.
Final note
If you decide to sign up to an Indian iGaming site to place sports bets or play online casino games, don’t forget to try one or more of the top 10 sites suggested for you by the experts on TheTopBookies before randomly signing up to a site you find that may not be so trustworthy,
The sites are 100% legitimate and perfectly safe, and they specifically cater to the Indian market in various ways.
